Japanese Manufacturing & Construction Specialist ｜Inside Sales & Sales Representation

KOKONATS — Your Local Sales Team with Deep Expertise in Japanese Construction/Manufacturing

1. Top Message

Powerful Support for Market Entry into the Japanese Construction & Manufacturing Industries

The Japanese construction and manufacturing sectors pose high barriers to entry for foreign companies due to unique business practices, complex supply chain structures, and hierarchical decision-making processes.

KOKONATS provides specialized Sales Representation and Inside Sales Services focused exclusively on Construction and Manufacturing, enabling the fastest possible route for foreign companies to enter the Japanese market.

2. Sell in the Japanese Construction & Manufacturing Market, Even Without a Local Entity

We act as your local sales team—even without a physical presence in Japan—conducting lead generation, appointment setting, and nurturing with local prospects.

3. Service Details (Optimized for Construction & Manufacturing)

Our Services

B2B sales activities specialized for the Construction/Manufacturing industries:

  • Lead generation for Japanese general contractors, builders, and subcontractors.

  • Sales representation for technical materials targeting plant manufacturers and fabricators.

  • Appointment setting for industrial equipment and component manufacturers.

  • Outbound sales for factory and facility maintenance companies.

  • Handling of drawing/technical document-based approaches.

  • Creation of specialized Japanese scripts (incorporating terminology for construction methods, materials, and processes).

  • Approaches that understand the construction industry’s hierarchy (General Contractor → Subcontractor).

  • Sales strategy aligned with the manufacturing purchasing process (Technical → Procurement → Final Decision-maker).

4. Why is KOKONATS Strong in Construction & Manufacturing?

Because We Understand the Unique Structure of the Japanese Construction & Manufacturing Industries

We conduct sales based on a deep understanding of industry-specific issues such as:

  1. Multi-layered Subcontracting Structure (Construction) → Targeting based on where the decision-making authority lies.

  2. Emphasis on Technical Evaluation (Manufacturing) → Appropriate approaches to engineers, factory managers, and quality control departments.

  3. Preference for Face-to-Face and Cautious Decision-Making → Sales strategy based on long-term nurturing.

  4. Need for Specialized Knowledge in Product Descriptions → Handling explanations in Japanese regarding construction methods, specifications, and materials.

  5. Emphasis on Sales Data and Reports → Capable of providing feedback based on technical documents and drawings.

5. Pricing Model (Industry-Specialized)

Our pricing model is
Basic Monthly fee + Success fee + Optional fee

Plan Name Basic Monthly fee
(With out tax)		 Numbers of
Calls
※1		 Follow up
Calls
※2
Plan A 
Approach 100 companies		 100,000Yen Max 3 times Max 6 times
Plan B
Approach 200 companies		 160,000Yen Max 3 times Max 6 times
Plan C
Approach 200 companies		 210,000Yen Max 3 times Max 6 times
Success Fee: (Upon appointment or contract closing)
5500yen～　※3
Optional fee:
Making Calling list: 18000yen per 100 companies ※4

※1 If the call recipient declines, calling that company will be terminated.
※2 Definition of a “prospective customer”:
A company is regarded as a “prospective customer” if product-related materials can be sent, or if we are informed by the receptionist that the person in charge is absent. In order to maximize results, follow-up calls to prospective customers may be made in the following months.

※3 Success fees are charged based on the number of appointments secured.
For new products, high-priced products, or free products, the fee will be determined through discussion.
※4 This fee is not required if you can provide a call list.

6. Sales Process (For Construction & Manufacturing Companies)

  1. Inquiry / Initial Consultation (Free) We conduct a hearing on your product, application, target industry, construction method, and process.

  2. Market Fit Analysis (Free) Analysis of key points for acceptance in the Japanese construction/manufacturing industry.

  3. Proposal & Quotation Designing monthly call volume, targets, and KPIs.

  4. Contract  Standard contract templates for foreign companies available.

  5. Kick-off Meeting Implemented after understanding technical materials, construction manuals, and product specifications.

  6. Preparation Reflecting construction/manufacturing specific terminology.

  7. Sales Execution (Calling, Emailing, Document Sending) Approaching builders, manufacturing plants, facility management companies, etc.

  8. Reporting (English Support) Visualization of the pipeline from daily to monthly basis.

  9. Review Meeting Improving scripts and targets based on market feedback.

7. Track Record Examples (Construction & Manufacturing Focused)

  • Consistent appointment acquisition with construction companies.

  • Building a deal pipeline for equipment targeted at factories and plants.

  • Support for introducing foreign-made building materials to the Japanese market.

  • Sales expansion support for industrial machinery manufacturers in Japan.

  • Providing explanations and feedback based on technical documents.

  • Commenced sales activities without a Japanese entity → Successful acquisition of the first deal within 3–6 months.

Recent Sales products

  • Sales Representative for industrial Battery: Japan mega Trading Company (Tokyo)
  • Sales Representative for Italian Paving Machinery: Manufacturer/Distributor (Shizuoka)
  • New Business Development Sales Representative for Heavy Steel Products made in China:  Engineering Company (Tokyo)

8. Ideal for Companies That:

  • Want to deploy products/construction methods for the construction industry in the Japanese market.

  • Want to sell equipment, components, or technical services for the manufacturing industry.

  • Require a team capable of explaining technical products in Japanese.

  • Want to validate the market before establishing a Japanese entity.

  • Need a sales partner who understands the site and trade flow of construction/manufacturing.

9. Contact Us

Achieve success in the Japanese construction and manufacturing markets through the shortest route.

We will contact you within 1-2 business days.
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10. FAQ

Q: How much information can you provide in real time during the calling process?
A: You can view the spreadsheet at any time. Once the appointment location and date/time are confirmed, we will notify you via LINE, Chatwork, Slack, email, etc.

Q: Is there any initial setup fee?
A: No, there is absolutely no initial fee. We encourage you to try with 100 companies to evaluate the results. By contracting for multiple months, data will be accumulated, which allows us to generate appointments more efficiently.

Q: Can you guarantee that appointments will be secured?
A: For most of the products we have handled so far, we have been able to secure appointments. However, the appointment rate varies depending on the product, and we do not guarantee appointment acquisition.

Q: Can you handle sales for any type of product or service?
A: We generally handle products and services related to the construction, manufacturing. In order to avoid conflicts of interest, we may decline certain projects depending on industries we have recently worked with.

Q: Is there a minimum contract period?
A: If you cancel during the first month of the contract, the termination will be effective at the end of that month.
If you continue the contract from the following month onward, you are required to notify us in writing or by another appropriate method at least one month in advance. Depending on the timing, the monthly base fee may be charged until the end of the following month.
(Example: If you apply for cancellation during June → the monthly base fee will be charged until the end of July.)

Q: Can companies that are not sales targets be removed from the calling list?
A: At the time of contract, we will ask you to provide company search keywords (such as region, industry, etc.).
Companies that match these keywords will be included in the list and subject to listing fees.
If there are “non-target companies,” we can create the list in a way that avoids duplication and excludes those companies.

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